1) Don’t Sound Negative

Even though you’re leaving your current school for negative reasons, you have to be strategic in how you explain them so you don’t sound like you’re complaining. It’s a difficult balance to strike, for sure, but you have to be very concrete in what change you’re looking for so it doesn’t sound like you’re bad-mouthing your current situation (or worse, not appreciating it for superficial reasons like rankings).

You don’t want to sound like you're making excuses and not taking the initiative to make your current college work for you. You want it to seem like you've exhausted every resource and really belong somewhere else. Listing specific examples of what is missing will help with this, in addition to listing what you hope to have at your next school.